How Alessio De Vecchi Created the Visual Identity
ANYMA began with a conversation. Matteo Milleri, one half of Tale of Us, had a vision for a project that would merge electronic music with visual art at a scale no one had attempted. What he needed was someone who could build that world.
He found Alessio De Vecchi.
"Matteo met Alessio on vacation in Ibiza, and the two quickly found synergies. Alessio's gift for creating surreal and captivating worlds inhabited by fantastical characters fascinated Matteo."
— Real Music & Money
De Vecchi was already an established digital artist with a distinctive aesthetic — sculptural, cinematic, rooted in the uncanny valley between human and machine. His work had been shown on SuperRare and featured by Vice, Coeval Magazine, and We Are. What Milleri saw was not just a collaborator, but the visual architect ANYMA needed.
In 2021, the partnership took shape. De Vecchi created EVA — a robot/humanoid character that would become the centerpiece of every ANYMA performance. What started as a sculptural head on an NFT platform evolved into a full-body avatar driving a narrative that would eventually fill the world's largest venues.
"De Vecchi, who first met Milleri after he pestered him on Instagram for a meeting, has been involved since Anyma's inception, beginning with the robot Eva head that would inevitably grow to include a body."
— Variety, January 2025
"In 2021, De Vecchi teamed up with Matteo Milleri, one half of the famed techno duo Tale Of Us, to co-found Anyma."
— Groove Atelier
EVA 0 debuted as an NFT on SuperRare, then appeared live at Printworks London on November 28, 2021 — the first time audiences experienced what ANYMA would become: a fusion of live music and real-time visual storytelling driven by characters.
With EVA established, De Vecchi expanded the character universe. ADAM, LILITH, and SIREN joined EVA, each extending the visual language into new narrative territory. He created not just characters, but the entire visual system — a comprehensive style guide defining the aesthetic DNA of ANYMA.
The Genesys show at Printworks London in 2022 was the first full production built on this visual framework, establishing the template that would scale from clubs to arenas to the Sphere.
By 2023, the impact of De Vecchi's visual direction was unmistakable. EDM.com named him Best Visual Artist of 2023, recognizing that ANYMA's visuals had no rival in electronic music.
The collaborative NFT "Eternity" sold for over $60,000 at Sotheby's prestigious "Natively Digital: Oddly Satisfying" auction — placing ANYMA's visual work alongside the most significant digital art of the era.
In September 2024, De Vecchi served as Art Director for ANYMA's collaboration with The Weeknd in Sao Paulo — a one-night event that demonstrated how the visual system he built could extend beyond the ANYMA project itself, attracting the biggest names in music.
The culmination came with "The End of Genesys" at the Sphere Las Vegas — the world's largest and most technically advanced venue. De Vecchi served as Visual Co-Creative Director, overseeing art direction for the entire production.
"A huge part of this world was shaped by Alessio De Vecchi, a brilliant visual artist, whose vision was foundational to the show."
— Alexander Wessely, Flaunt Magazine
"Visual Director Alessio De Vecchi has been a core partner since the project's inception, working alongside Milleri to ensure the music and visuals are created as one cohesive canvas."
— Alexander Wessely, Office Magazine
The Sphere residency ran from December 2024 through March 2025. De Vecchi worked remotely from Ibiza, often sleeping only a few hours a night, to deliver visuals for the most demanding LED canvas ever built.
"De Vecchi described the Sphere process as grueling, sleeping only a few hours a night as he worked remotely from Ibiza."
— Variety, January 2025
© Alessio De Vecchi. Visual Co-Creative Director of ANYMA. EDM.com Best Visual Artist 2023.